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Speakers

Gi Fernando

Gi Fernando - Tech entrepreneur and angel investor who wants the web to be truly for everyone

Gi is an engineer, marketer and entrepreneur. Having founded and built a number of successful businesses in the last 20 years including Techlightenment - the leader in social insight and advertising (sold to Experian plc in 2011) - he now concentrates on investing and supporting ambitious UK startups and scaleups including Citymapper, YPlan, Streetlife, TechWillSaveUs, Playmob and Big Health as well as helping a number of FTSE organisations on digital strategy and transformation.

His particular passion is unlocking UK digital talent from a diverse population and is on the board of Apps For Good, Young Rewired State, Freeformers and the Duke of York's IDEA programme. He also sits on the advisory council of the Institute of Contemporary Art and steering board of iRights.uk

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Marta Svetek

Marta Svetek - Former thrash metal roadie turning tech up to 11

Growing up in a time when tech was still very much a boys club, Marta wouldn't take no for an answer - whether it was secretly logging onto her older brother's computer while he was still at school, or challenging her school's IT curriculum by teaching herself how to code at age 14.

Living and breathing social media since the early days she’s learned her craft from moderating forums and chatrooms to managing social media for her Students’ Union, working for a digital PR agency with some of Europe’s biggest brands, on to exploring new frontiers in social media as a freelancer. After moving to London from her native Slovenia to pursue a career in digital she came across Freeformers at a London tech conference and fell in love with the company’s energy and unique social model.

Since then she has gone on to train senior leadership/CXO groups of several FTSE100 companies, spoken at a number of conferences, regularly hosts Freeformers’ Upload Live digital skills festival and even works with injured, wounded and sick soldiers of the British Army. Having been part of online communities since the late 90s, living in a number of countries across Europe and even touring the continent as a roadie for a renowned heavy metal band, Marta has a very unique set of experiences and expertise which she brings to her role as Lead Trainer for Digital Marketing at Freeformers.

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Javier Buron from Social Bro

JAVIER BURON, Co-founder and CEO of SocialBro

Javier Burón is a dedicated internet enthusiast with wide experience in social media and has spoken at many events across Europe. Entrepreneur by nature, he has gained in-depth knowledge in this area over the last five years thanks to numerous successful consulting projects, and designing and developing a wide variety of social apps (e24apps.com). Javier Burón has a Masters in Information Systems, Computing Engineering and is a recent past lecturer at Córdoba University.

During our October event Javier will explore real data behind real-time Twitter marketing, how effective it really is, and whether it’s the right fit for your brand. We’ll also guide you through best practice strategies for capitalizing on real-time marketing, the essential tools to help you take advantage of it, and enhance your overall Twitter marketing efforts.

The presentation will be extremely useful for Marketing, Digital and Social Media Managers looking to execute real-time Twitter marketing campaigns, drive brand awareness and build an engaged social audience.

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Jess Owens from Face

JESS OWENS, Social Media Researcher at FACE

As one of the earliest members of FACE’s Global Social Insight team, she has pioneered new research methods with social data, from audience mapping, channel effectiveness studies and studying social media virality and content diffusion. She has spoken on social media research and social data at events from ESOMAR, Insights Innovation Exchange and arts organisation Auto Italia South East, and had writing published in tech and design magazines including AdAge, Wired, ICON and Business of Fashion.

During our May event Jess talked about How Stuff Spreads and how digital content (videos, articles, websites, and images) travels the social web and goes viral.

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